Complete revamp of electrician's website
Completely redo an electrician's website to give more professional look & improved useability
Make the brand more appealing for contractual work and be seen as specialist in Electrical Vehicle Charging Unit installations
Recreate new responsive and self-administrable website.
Write the content & optimise for the web
Evolve brand identity to give professional and reliable image & distinguish from other competitors.
Stuart Kershaw, the director of SJK Electrical in Wakefield, UK, contacted us in order to improve his existing website. He told us that it took too long to load, was confusing to users and did not project the professional and reliable image he wanted for his forward-looking company.
Stuart also wanted to better target the professional contractor side to the business and be seen as a leading player in the growing Electrical Vehicle Charging Unit installation market
It quickly became apparent that it would be more effective to go back to the drawing board and start from scratch
SJK Electrical already possessed a logo and Stuart was dead set against having a slogan, which he saw as tacky. However, he was open to us evolving his identity to look more enticing to his target markets and reflect the professionalism of his company's services.
We developed a strong identity based on the colour scheme of the existing logo and his distinctive coloured vans. The site was also split into three distinct areas to target different markets: contractors, domestic electricians and electrical vehicle charging units. We also developed a section where Stuart could load details of recent projects that he had taken on in the three specialist areas.
Stuart was delighted with the end result, which gave his company a strong and identifiable image - particularly for professional contractors.