Our marketing services
Marketing is a term that is often misunderstood. For certain people it is simply "advertising". For others it is little more than "sales" or "commercial planning".
For us, it is a kind of attitude that filters all our thinking, our concepts and our designs. To us, it is to think first and foremost of the clients or consumers and their specific needs or desires.
1. Advice and planning
Marketing is not an art, but a process in which information is key. Without it, anything proposed is little more than a hunch or simply guesswork. We can advise and be involved in your strategic marketing planning and help you clearly identify and then best target your audience.
- Marketing audit : Where are you today?
- Marketing analysis and strategy : Where are you going and how will you get there?
2. Brand identity and positioning
Once you know which strategic direction you are heading in and who your target market is, we can help you define your positioning in the market place and develop your identity to help you stand out from your competition.
- Logo creation
- Brand guidelines: image treatment, colours, fonts, styles etc.
- Brand personality; slogans, straplines, tone of voice, copy style, etc.
3. Online marketing
Your online strategy is inseparable from your overall marketing strategy.
However, saying that, online marketing is very specific and needs specialist techniques.
Optimisation is important, although it is not the be all and end all. épic & pixel also put an emphasis on your brand identity so to reinforce it constantly, create a buzz around it and solidify your relations with your audience.
- Website audit: performance and opportunities
- Digital strategy and content
- Search Engine Advertising: Adwords, banners etc.
4. Marketing direct
Precise targeting, attractive and relevant offers and attractive packaging all help make your campaign more effective.
épic & pixel can help you in the management of your campaigns from analysis and targeting to conception, creation and distribution.
- Planning : analysis, targeting
- Print and distribution management